Why SNOB Exists: The Vision Behind the Brand

At SNOB, we believe fashion should never be boring.

When I started SNOB over a decade ago — from a tiny market stall in Devon — I had one mission: to bring women fashion that made them feel confident, stylish, and completely themselves. What began as a handful of bold European finds has grown into a boutique in Tiverton and a thriving online store, but the vision has never changed.

Fashion That’s About Confidence, Not Size

Too often, the fashion industry makes women feel reduced to a number on a label. At SNOB, we reject that. Fashion should be about fit, proportion and self-expression — not scales or sizes. That’s why we created our Outfit School: to demystify dressing and help women feel amazing in their clothes, every single day.

More Than a Boutique — A Community

Walk into SNOB in Tiverton and you’ll notice it’s not just racks of clothes. It’s fizz in your glass while you shop, laughter in the fitting room, and that buzz when you find the piece that lights you up. Online, we’ve worked hard to recreate that same sense of belonging — with personal styling advice, limited-edition drops, and honest conversations.

Whether you visit us in store or shop from anywhere in the UK, when you buy from SNOB, you’re joining our club of unboring women who dare to wear something different.

Unboring Fashion for Real Women

Our collections are curated with a simple belief: fashion should be fun. Think statement cardigans, Italian jumpsuits, leopard print macs — hero pieces that work hard in your wardrobe and make you feel confident every time you wear them. Everything is chosen to help women move away from safe, samey fashion and embrace style that’s bold, flattering, and full of personality.

The Future of SNOB

This blog is a new space to share more of that vision with you. Expect:

• Styling tips and outfit inspiration.

• Behind-the-scenes stories from our Tiverton boutique and our Unboring Fashion Show.

• Conversations with women who inspire us (Behind the Mirror and I Love SNOB).

• Real-world advice from our Outfit School to help you feel fabulous, whatever your size, shape or age.

Because fashion should make you smile. And if it doesn’t? Well — it’s just boring, isn’t it?

💜 Welcome to SNOB. Your unboring fashion partner — in Tiverton, online, and in your wardrobe.